Side Street Ventures is a strategic consulting firm that helps brands, publishers, and advertising technology platforms design and execute modern growth strategies—with a deep specialization in programmatic advertising, go-to-market architecture, and revenue optimization.

Led by Patrick Albano, Side Street Ventures works directly with executive teams to diagnose challenges, architect solutions, and build durable internal capabilities that drive measurable growth.

Programmatic Advertising Consulting

Side Street Ventures provides programmatic advertising consulting services for organizations navigating an increasingly complex media and ad tech ecosystem.

Patrick Albano embeds directly with your company—whether you are a brand, publisher, or platform—to define the right programmatic strategy based on your business goals, operating model, and market position.

This work includes:

• Designing an end-to-end programmatic strategy

• Evaluating and selecting DSPs, SSPs, data partners, and measurement vendors

• Building operating models, forecasting frameworks, and optimization methodologies

• Advising on CTV, digital video, data, identity, and privacy strategy

• Supporting execution, not just planning

Side Street Ventures is independent, vendor-agnostic, and strategy-first—focused on outcomes, not media buying.

Go-To-Market & Revenue Strategy

Side Street Ventures helps companies architect how growth actually happens.

Patrick Albano partners with leadership teams to:

• Define clear go-to-market strategies

• Align sales, marketing, partnerships, and product

• Improve revenue predictability and operating leverage

• Translate strategy into actionable execution plans

This service is designed for companies at inflection points—scaling, restructuring, launching new products, or modernizing legacy approaches.

Fractional CRO or CMO Leadership

Not sure if it’s the right moment to hire a full-time Chief Revenue Officer (CRO) or Chief Marketing Officer (CMO)?

Hiring a permanent C-level leader is often expensive, time-consuming, and high-risk—especially during periods of growth, transition, or uncertainty. Side Street Ventures offers fractional C-level sales and marketing leadership, allowing your organization to gain immediate executive expertise without the long-term commitment.

Patrick Albano joins your team within days, providing hands-on C-suite leadership at a fraction of the cost of a full-time hire—delivering faster impact, greater flexibility, and lower risk.

Fractional C-Level Leadership Includes:

• An experienced executive operating in-house or remotely, assuming day-to-day CRO or CMO responsibilities as a true member of your leadership team

• Active management of sales and marketing organizations, processes, and priorities—freeing founders and CEOs to focus on broader strategic initiatives

• A “lease before you buy” model that allows you to evaluate performance, fit, and results before committing to a permanent executive hire

This approach is ideal for companies that need senior leadership now, but want to remain agile as they scale.

Advisory and Investment

Whether you are a seasoned executive or an early-stage founder with a compelling vision, experienced advisors and aligned investors can make a meaningful difference at critical moments of growth.

Side Street Ventures provides advisory services and selective investment to startups and growth-stage companies that benefit from revenue-focused leadership. Patrick Albano takes a hands-on approach—working closely with founders and leadership teams to shape strategy, strengthen talent, make high-impact introductions, and support execution where it matters most.

The goal is not passive advice, but active partnership—helping companies build scalable revenue engines, make smarter decisions, and accelerate progress with clarity and confidence.

Mentorship

We love to help smart and dedicated people succeed. If you need help in your career and don’t have a mentor to turn to, email us and we can help with personal mentorship or to connect you with others who maybe able to help.