Side Street Ventures is a strategic consulting and advisory firm that helps brands, publishers, and technology platforms grow revenue through programmatic advertising strategy, go-to-market design, fractional C-level leadership, and hands-on execution.

Side Street Ventures is led by Patrick Albano, an experienced sales and marketing executive with deep expertise in digital media, programmatic advertising, ad tech, CTV, and revenue architecture.

We are a small team of marketing and sales experts who work with our clients personally to develop the most efficient plan and execute quickly, with measurable results.

Side Street Ventures is not a media agency and does not buy media on behalf of clients. The firm is vendor-agnostic, strategy-first, and independent, focused on helping clients make better decisions and build durable internal capabilities.

Engagements are flexible and tailored, including:

• Advisory retainers

• Project-based strategy work

• Fractional executive leadership

• Short-term or ongoing operating support

Fractional C-level leadership provides access to experienced CRO or CMO leadership without hiring a full-time executive. Patrick Albano operates as part of your leadership team—managing day-to-day responsibilities while helping you scale efficiently and reduce risk.

Side Street Ventures works with:

• Sales teams of all sizes looking for new ways to grow

• Brands needing CMO or Programmatic expertise

• Founders looking for help accelerating sales and marketing